National HVAC Franchise — 340 Locations
Case Studyhvac
Consolidated 340 franchisee microsites into a canonical location system. Rebuilt schema and citation pipeline.
Result+47% AI-answer inclusion across ChatGPT and Perplexity within 90 days.
About
We started Bright Cardinal in 2019 to fix one specific problem: multi-location home-services brands were losing organic revenue every quarter, and nobody could explain why. Turns out the culprit was fragmentation — dozens of location pages, inconsistent NAP data, and AI answer engines quietly quoting the wrong information. So we built a repeatable playbook for large-footprint local SEO and, more recently, AI Visibility Intelligence. Today we work with 40+ multi-location brands across HVAC, roofing, dental, and legal. Every engagement starts with a full baseline audit against the six major AI engines and Google's Search Generative Experience.
The only agency that reports AI answer-engine inclusion the same way you'd report ad spend — with attribution, benchmarks, and a monthly board-ready summary.
Services
AI Visibility Baseline Audit
Comprehensive audit across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Grok. 30-day fanout, geo-weighted queries, and a prioritized fix list mapped to real content changes.
Project-based
Starting at
$8,500
Multi-Location AI SEO Retainer
Ongoing optimization for 10–500 locations. Monthly baseline sweep, content refresh, schema audit, and stakeholder-ready reporting. Includes a private GeoScript workspace.
Monthly retainer
Starting at
$7,500
AI Answer Engine Repair
Focused engagement for brands appearing incorrectly in AI-generated answers. Includes canonical source audit, publisher outreach, and re-verification.
Project-based
Starting at
$12,000
Work
Regional Roofing Group — 22 Markets
Case Studyroofing
Complete AI Visibility Intelligence rollout across 22 metro areas in the Southeast.
ResultRecovered $2.1M in attributable pipeline in year one.
Multi-State Dental Group
Case Studyhealthcare
Baseline audit + 6-month retainer.
ResultNew patient inquiries via AI-cited pages up 3.2x quarter-over-quarter.
Team
M
Marisol Vega
Founder & Managing Partner
12 years in enterprise SEO. Previously led local search at a top-10 US home services franchise.
D
David Okafor
Director of AI Search Strategy
Former OpenAI research engineer turned SEO. Designs our AI query fanout methodology.
P
Priya Anand
Head of Client Success
Runs onboarding and quarterly business reviews. 8 years agency-side, ex-BrightEdge.
Work with Smoke Test Agency
Ready to improve your AI visibility?
Send a proposal request and Smoke Test Agency will be in touch within 1–2 business days.
Powered by GeoScript AI Visibility Intelligence