The specific page explicitly linked.
Guide / Citations
A mention and a citation are different.
AI can recommend a business without linking its website, or cite its page without recommending the business. Both signals matter.
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Follow the source, not just the score.
Review the exact URL, its context, the customer question, and whether the answer uses the source to support a recommendation.
What claim the citation supports.
Which other sources recur in similar answers.
What your own site can explain more clearly.
Start with the answer
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