GeoScript Glossary
The language of AI visibility.
Clear, authoritative definitions for AI visibility, answer engine optimization, agent traffic, and the proprietary GeoScript concepts that make up the category.
AI Visibility
Core concepts describing how businesses appear — or fail to appear — inside AI engine responses.
Signals & Measurement
How AI visibility is observed, measured, and tracked over time.
AI Citation
A named reference to a specific business, brand, or source within an AI engine's generated response.
AI Crawler
A bot operated by an AI company to fetch, index, or retrieve web content for use in training or live answer generation.
AI Share of Voice
The percentage of AI engine responses, across a defined prompt universe, in which a business is mentioned relative to competitors.
Recommendation Rate
The percentage of relevant AI engine prompts in which a business is named or recommended, regardless of whether a citation link is provided.
Optimization
How content and technical structure are shaped to improve AI understanding and recommendation.
Answer Engine Optimization (AEO)
The practice of structuring content and technical signals so that AI engines select and use that content when generating answers.
Generative Engine Optimization (GEO)
Optimizing content and signals so that large language model-based engines prefer a business's information when generating answers.
GeoScript Concepts
Proprietary terms specific to the GeoScript platform and methodology.
Agent Traffic
GeoScriptAI crawler and agent visits to a client's website, classified by identity and purpose. Also an upcoming GeoScript capability.
Business Truth
GeoScriptThe verified, structured, machine-readable representation of what a business actually is, does, serves, and where — used as the factual substrate for AI optimization.
Content Genome
GeoScriptGeoScript's structured, typed extraction of every meaningful signal from a client's website — the foundation for all optimization work.
Opportunity Score
GeoScriptGeoScript's deterministic, versioned score ranking a business as an agency prospect based on its measurable AI-visibility gap and pursuit fit.
Pitch Room
GeoScriptA shareable, token-gated proposal page GeoScript generates from a prospect's AI-visibility data, used by agencies to win client seats.
How GeoScript measures these concepts
These terms aren't just definitions — they reflect the metrics GeoScript tracks and the work it does for agencies. See the methodology pages for how GeoScript's numbers are produced, versioned, and explained.