Record the original response and conditions.
Platform / Measurement
See what happened after the work.
Compare AI answer evidence and relevant site activity over time, with a record of the changes that were made.
Outcomes
Track change with context.
A later mention is useful evidence, but AI output can vary. Compare like-for-like questions, engines, locations, timing, and site changes.
Keep an audit of the work and approval.
Repeat comparable checks and review site signals.
Separate observation from a causal claim.
Start with the answer